It’s gone on for too long. Technology simply hasn’t kept up in this industry. A few weeks ago, I mentioned a KoH project that I (with help) was pivoting into. That project was the new live tracking map that you may have seen this year. I know it wasn’t perfect but considering that it was built in 14 days of long days + late nights and it served it’s purpose, I consider it a win. It bridged the gap between live car position on course and the live video feeds coming from both in-car cameras as well as the KoH production crew and drones. This cracked open the window to a whole new version of off road motorsports. It’s been said that “There is olymic level s*** happening out there, and no one knows about it”. It’s not just the spectators that are missing out, it’s the pit crews sacrificing logistics, and even the event organizers from a scoring and accountability perspective. This lack of technology doesn’t only affect racing, it is also affecting recreational riding.
Many of us simply don’t want to lose track of our friends and we want reliable real time position updates without signing up for yet another subscription service. I had something like this working about 10 years ago (it’s actually nostalgic and sad that it’s been that long). It’s called APRS and runs over ham radio. The system is old these days but it does work. It has it’s caveats by todays standards, but was a fun experiment. Proof.
Apparently trying to bring the concept into the offroad world back then was too early and now it’s one of the top questions I get asked about at shows. It’s on the list, and I wish It would move faster. As I type this I can’t believe that I started mapping and lowrance accessories started literally 10 years ago this year. It’s been a great endeavour however I wish I had accomplished more in that time. Retail / Ecommerce and customer service are the daily priority. I never know when the phone is going to ring or when an urgent order will pop in. This makes it difficult to set time to focus on big stuff during the day, therefore it happens at night. It takes a toll but I enjoy it. (AlthoughI feel like I’m due for a snowboard trip) I’m happy to say that I’m back at a place in my life where I can work this way. There were many years when life took me in a direction that limited my time to develop. I’m back, I’m happy and I’m motivated. I’m inching towards a new implementation to scale-up and streamline order processing which will create more time for development. However, it is a nerveracking leap. In the end, I really just want to help people have fun, stay safe and build cool stuff.
There are a lot more pieces and features involved in closing the technology gap. It’s all really exciting but you’ll have to wait to know more. I’ll keep you updated as things develop further. For now, another KoH is behind us. I didn’t get to spend hardly any time talking tech or meeting many of you as intended, but hopefully we will have the opporitunity at another upcoming event.
Moving forward, I’m catching up on orders that are running a bit behind and I’ll be back on soldering the TrailMark this weekend. Hopefully the new TrailMark software can be written pretty quick and smooth as well…. I know there are many of you that are really itching to get your hands on these things. I’ll get it to production as fast as I can.
In the mean time, for more of an inside scoop, check out the Snail Trail Podcast that I had the opporitunity recording with Tyler while were were out in Johnson Valley just last week.
https://www.snailtrail4x4.com/474-steven-lutz/
Thanks for reading these e-mails and staying tuned as I pull back the curtain on the things going on behind the scenes.
-Steven